Results Driven Services; V-TEK, Inc., a Case Study

In this current digital landscape, it can be challenging for businesses to make decisions about their marketing that are both budget-conscious and impactful. Return on investment is a key pillar in all of our service offerings with our laser focus on results driving our strategy with each project. One of our long-term management clients, VTEK, Inc. is the perfect example of how a partnership focused on intentional and strategic services can create lasting impact on a growing business.

The Project:
V-TEK, Inc. is a leading manufacturer of precision packaging, inspection, and bond testing equipment for the electronics, automotive, aerospace, medical, micro-molding, and micro-stamping industries.

We were approached to develop a multi-faceted marketing strategy to target new markets that could benefit from their advanced robotic solutions. An additional challenge was to consolidate external touch-points for Royce Instruments, a brand V-TEK, Inc. acquired.

Prior to implementation, we constructed an in-depth strategy with the team to make sure our solutions directly supported the team’s goals and resonated with their target market.

The Results:
In just a year, we significantly boosted engagement on V-TEK's social media channels. At the same time, we saw a massive uptick in website activity: a 640% surge in users, a 711% increase in sessions, and a 145% jump in session duration. These numbers speak volumes about our ability to connect with the right audience and deliver content that resonates.

Additionally, we successfully navigated the transition following V-TEK, Inc.'s acquisition of Royce Instruments while preserving the acquired brand's esteemed reputation. By positioning Royce Instruments' equipment as one of V-TEK’s product lines, we seamlessly integrated their offerings into V-TEK's portfolio ensuring a smooth user experience for existing and prospective clients.

Our partnership with V-TEK continues as we serve as their dedicated marketing team, reporting directly to the CEO and Vice President. Together, we're driving strategic marketing efforts to fuel V-TEK's ongoing growth and success.

In their own words:

“We engaged Evergreen&Ink to broaden our marketing reach by utilizing social media and a targeted advertising campaign.  Laura took the time to understand our target audience and how best to attract their attention.  Her knowledge of the electronics industry and our product offering allowed us to move quickly and effectively with minimal distraction to our internal team. I highly recommend giving Laura an opportunity to have an impact on your business.  I am confident she will exceed your expectations.”
- Mitch Jacobs, President & CEO of VTEK, Inc.