Important Questions to Ask Your Designer
When signing up to work with a graphic designer, it’s important to know exactly what you’re paying for. Let’s consider that you have hired a designer to create a logo for your new business. Do you know what questions to ask? Is it clear what you will receive from the project?
If not, here are some important questions to ask your designer:
What is the scope of work?
How many logo variations does this include?
How many revisions does this include?
What file formats will I receive?
What is the total investment?
No two designers are created equal. There are many degrees of capability, knowledge, and areas of expertise. It can be helpful to know what kind of graphic designer you’re even looking for. Yes, there is more than one.
A branding designer or brand stylist is a graphic designer whose specialty lies in developing brands. These types of designers are well equipped to not only design logos, but offer guidance and expertise in the areas of color palette and typography selection, aesthetic, and appropriate textural elements for your business.
A detailed brand usage guide is essential to getting your business up and going as this document outlines how to make sure your brand image is consistent across all platforms, creating a consistent and polished experience for your customers.